Getting to know a country means feeling its spirit, knowing its hidden landscapes and the individuals who have made it what it is. Getting to know a country is similar to getting to know a person who, over time, will become your friend.
Traveling with friends is an unforgettable experience, filled with shared moments and amazing memories. Join the many who have already discovered why Serbia is so irresistible. We hope you come to love our country as much as we do.
For the Government of the Republic of Serbia, tourism is one of the key drivers of economic, social and regional development, with numerous effects on other industries. The following tourism products have been identified as particularly significant for the development of this sector in Serbia: city breaks, events and festivals, mountain tourism, spa and wellness (including medical tourism), thematic routes, rural tourism, nautical tourism, congress tourism, cultural heritage, special interest tourism and transit tourism.
The desires of tourists are constantly changing, which encouraged Serbia to create a tourist offer filled with rich contents. Modern trends in the global tourist market are in favour of Serbia as a tourist destination. The country provides opportunities for short breaks throughout the year, nature-based excursions, active holidays, rich cultural heritage, authentic experiences and high-quality products. Traditional hospitality, a defining characteristic of the Serbian people, further distinguishes the country’s tourism sector.
As a result, there has been a steady increase in the number of domestic and international tourist arrivals and stays, alongside a growing inflow of foreign currency. By adopting European development strategies, Serbia’s tourism sector has attracted substantial funding for new investments, workforce training and enhanced global perception of the country.
