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Creative industries are an important sector in the Serbian economy with a share of 5.8% to 6.3% in the GDP of our country. The export of products of creative industries increased by 81% which in 2021 accounted for 2.5% of Serbia's total exports. At the same time, creative industries in Serbia generate an increasing number of jobs – 19,000 employees more than in 2019, and now include 155,138 jobs, which is 7% of the total number of employees in Serbia, - among which as many as 49% are women, 45% are highly educated, and 60% are young people aged 25 to 45. Creative industries put Serbia's intellectual capital in the foreground and include publishing, print media, graphic industry, IT and software development, music and film industry, design, radio and television, advertising, fashion, old crafts.
The Government of the Republic of Serbia has decided to set the development of creative industries as one of its priorities, with the goal of supporting:
- the faster development of the sector with the systematic support of the state through a continuous open dialogue between the public, private and non-governmental sectors and the professional public;
- the dynamic cross-sectoral dialogue and cooperation, as well as better connection with other sectors of the economy and the private sector;
- the creation of a broad platform for the introduction of artists, creative creators and innovators to the international scene and market and access to a much wider audience and market;
- the promotion of education, openness, innovation and creativity as the key advantages of our knowledge economy in building a new image of Serbia and redefining cultural diplomacy;
- the repositioning of Serbia in the world as a centre for artistic, creative and innovative creativity so that as many people as possible come to our country to work, live, study and invest.
To that end, the Serbia Creates platform was founded. The platform is a new way of representing our country that affirms the values of modern Serbia - creativity, innovation and originality. This new concept aims to recognise, affirm and highlight artistic and all creative work and support success in the fields covered by the knowledge-based economy. One of the most significant projects is the creative-innovative multifunctional centre Ložionica, which is a public purpose facility, focused on content from the domain of creative industries, innovation and the knowledge-based economy. Ložionica will become a landmark of Belgrade – a destination that attracts Belgraders and tourists alike, both foreign and local; a place of creation and meeting of talents. See other projects of this platform here.